Idealo is one of the biggest price comparison platform in the web. But only few know, that they also offer to shop over their side directly. Our goal was to position Idealo as the go-to-place for secure shopping and independent price comparison.

Even so online-shopping is a common thing these days, there is still a kind of insecureness about it: There are million places, million prices and you never know whom are you dealing with.

And so everybody was, or at least know someone who was victim of an online fraud. Ort o get it straight, got fucked by the internet. We turned those catastrophes into an earworm, that at least puts a smile on your face and offers the solution for safe online shopping: Idealo. 

For the campaign we produced on verse for each of the most searched items on Idealo. In parallel we produced a long version of the song that was launched on Idealos facebook page