CARITAS [U25]: ONE LIFE ONLY

CARITAS [U25]: ONE LIFE ONLY

CARITAS [U25]: ONE LIFE ONLY

CARITAS [U25]: ONE LIFE ONLY

CARITAS [U25]: ONE LIFE ONLY

Talking can save lives.
A mobile game turns a taboo topic into a dialogue.

Talking can save lives.
A mobile game turns
a taboo topic into a dialogue.

Talking can save lives.
A mobile game turns
a taboo topic into a dialogue.

Talking can save lives. A mobile game turns a taboo topic into a dialogue.

Talking can save lives. A mobile game turns
a taboo topic
into a dialogue.

Suicide is the second biggest killer of German youth under the age of 25.

Caritas created their [U25] organization to help combat these alarming statistics by offering support and counseling to vulnerable youth under the age of 25. It’s proven that confronting your feelings and discussing them openly with somebody is one of the most effective ways to prevent suicide from happening. However, a big part of the problem is that suicide is a taboo topic that isn’t being spoken enough about, young men are particularly withdrawn. So how do you get young men to talk about something they are not talking about?

Suicide is the second biggest killer of German youth under the age of 25.

Caritas created their [U25] organization to help combat these alarming statistics by offering support and counseling to vulnerable youth under the age of 25. It’s proven that confronting your feelings and discussing them openly with somebody is one of the most effective ways to prevent suicide from happening. However, a big part of the problem is that suicide is a taboo topic that isn’t being spoken enough about, young men are particularly withdrawn. So how do you get young men to talk about something they are not talking about?

Suicide is the second biggest killer of German youth under the age of 25.

Caritas created their [U25] organization to help combat these alarming statistics by offering support and counseling to vulnerable youth under the age of 25. It’s proven that confronting your feelings and discussing them openly with somebody is one of the most effective ways to prevent suicide from happening. However, a big part of the problem is that suicide is a taboo topic that isn’t being spoken enough about, young men are particularly withdrawn. So how do you get young men to talk about something they are not talking about?

Suicide is the second biggest killer of German youth under the age of 25. Caritas created their [U25] organization to help combat these alarming statistics by offering support and counseling to vulnerable youth under the age of 25. It’s proven that confronting your feelings and discussing them openly with somebody is one of the most effective ways to prevent suicide from happening. However, a big part of the problem is that suicide is a taboo topic that isn’t being spoken enough about, young men are particularly withdrawn. So how do you get young men to talk about something they are not talking about?

Suicide is the second biggest killer of German youth under the age of 25. Caritas created their [U25] organization to help combat these alarming statistics by offering support and counseling to vulnerable youth under the age of 25. It’s proven that confronting your feelings and discussing them openly with somebody is one of the most effective ways to prevent suicide from happening. However, a big part of the problem is that suicide is a taboo topic that isn’t being spoken enough about, young men are particularly withdrawn. So how do you get young men to talk about something they are not talking about?

A game that can only be played once.

A game that can only be played once.

A game that can only be played once.

A game that can only be played once.

A game that can only be played once.

On September the 10th, the International day of suicide prevention, Caritas launched a campaign in the gaming community. Instead of talking about suicide, we gave young gamers something they are really interested in: a new game with a difference. ONE LIFE ONLY. Just like in real life, every gamer only has one life. And the game can only be played once. The player controls a character, who loses the ground underneath his feet and falls deeper and deeper into the darkness of depression. The aim is to stay in the light for as long as possible by capturing heart shaped balloons and avoiding the mind monsters that drag you down. Please take a look at the case film.

On September the 10th, the International day of suicide prevention, Caritas launched a campaign in the gaming community. Instead of talking about suicide, we gave young gamers something they are really interested in: a new game with a difference. ONE LIFE ONLY. Just like in real life, every gamer only has one life. And the game can only be played once. The player controls a character, who loses the ground underneath his feet and falls deeper and deeper into the darkness of depression. The aim is to stay in the light for as long as possible by capturing heart shaped balloons and avoiding the mind monsters that drag you down. Please take a look at the case film.

On September the 10th, the International day of suicide prevention, Caritas launched a campaign in the gaming community. Instead of talking about suicide, we gave young gamers something they are really interested in: a new game with a difference. ONE LIFE ONLY. Just like in real life, every gamer only has one life. And the game can only be played once. The player controls a character, who loses the ground underneath his feet and falls deeper and deeper into the darkness of depression. The aim is to stay in the light for as long as possible by capturing heart shaped balloons and avoiding the mind monsters that drag you down. Please take a look at the case film.

On September the 10th, the International day of suicide prevention, Caritas launched a campaign in the gaming community. Instead of talking about suicide, we gave young gamers something they are really interested in: a new game with a difference. ONE LIFE ONLY. Just like in real life, every gamer only has one life. And the game can only be played once. The player controls a character, who loses the ground underneath his feet and falls deeper and deeper into the darkness of depression. The aim is to stay in the light for as long as possible by capturing heart shaped balloons and avoiding the mind monsters that drag you down. Please take a look at the case film.

On September the 10th, the International day of suicide prevention, Caritas launched a campaign in the gaming community. Instead of talking about suicide, we gave young gamers something they are really interested in: a new game with a difference. ONE LIFE ONLY. Just like in real life, every gamer only has one life. And the game can only be played once. The player controls a character, who loses the ground underneath his feet and falls deeper and deeper into the darkness of depression. The aim is to stay in the light for as long as possible by capturing heart shaped balloons and avoiding the mind monsters that drag you down. Please take a look at the case film.

A game that transforms into
a help messenger.

A game that transforms into a help messenger.

A game that transforms into a help messenger.

A game that transforms into
a help messenger.

A game that transforms into
a help messenger.

After playing the game, it can no longer be played. But the app continues living on their mobile phones, transforming itself into a direct helpline messenger to the folks at Caritas suicide prevention. So that help is immediately available in case of a crises situation.

After playing the game, it can no longer be played. But the app continues living on their mobile phones, transforming itself into a direct helpline messenger to the folks at Caritas suicide prevention. So that help is immediately available in case of a crises situation.

After playing the game, it can no longer be played. But the app continues living on their mobile phones, transforming itself into a direct helpline messenger to the folks at Caritas suicide prevention. So that help is immediately available in case of a crises situation.

After playing the game, it can no longer be played. But the app continues living on their mobile phones, transforming itself into a direct helpline messenger to the folks at Caritas suicide prevention. So that help is immediately available in case of a crises situation.

After playing the game, it can no longer be played. But the app continues living on their mobile phones, transforming itself into a direct helpline messenger to the folks at Caritas suicide prevention. So that help is immediately available in case of a crises situation.

A game that sparked a conversation about youth suicide.

A game that sparked a conversation about youth suicide.

A game that sparked a conversation about youth suicide.

A game that sparked a conversation about youth suicide.

A game that sparked a conversation about youth suicide.

By breaking with gaming convention, ONE LIFE ONLY started a discussion within the gaming community. Not only about the game but more importantly about youth suicide. Young men shared their feelings and experiences in long posts. We can´t measure, if the campaign has saved a single life. But Caritas [U25] have seen a dramatic increase in demand for their service so that other hotlines have had to support their team in dealing with all the requests.

By breaking with gaming convention, ONE LIFE ONLY started a discussion within the gaming community. Not only about the game but more importantly about youth suicide. Young men shared their feelings and experiences in long posts. We can´t measure, if the campaign has saved a single life. But Caritas [U25] have seen a dramatic increase in demand for their service so that other hotlines have had to support their team in dealing with all the requests.

By breaking with gaming convention, ONE LIFE ONLY started a discussion within the gaming community. Not only about the game but more importantly about youth suicide. Young men shared their feelings and experiences in long posts. We can´t measure, if the campaign has saved a single life. But Caritas [U25] have seen a dramatic increase in demand for their service so that other hotlines have had to support their team in dealing with all the requests.

By breaking with gaming convention, ONE LIFE ONLY started a discussion within the gaming community. Not only about the game but more importantly about youth suicide. Young men shared their feelings and experiences in long posts. We can´t measure, if the campaign has saved a single life. But Caritas [U25] have seen a dramatic increase in demand for their service so that other hotlines have had to support their team in dealing with all the requests.

By breaking with gaming convention, ONE LIFE ONLY started a discussion within the gaming community. Not only about the game but more importantly about youth suicide. Young men shared their feelings and experiences in long posts. We can´t measure, if the campaign has saved a single life. But Caritas [U25] have seen a dramatic increase in demand for their service so that other hotlines have had to support their team in dealing with all the requests.